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    由中国轻工工艺品进出口商会(简称轻工商会)、中国对外贸易广州展览总公司(简称中贸展)和广东潮域展览有限公司(简称潮域展览)联合主办的广州国际孕婴童产品博览会(中文简称广州童博会,英文简称IBTE( Guangzhou))定于2021年4月6日至8日在广州·中国进出口商品交易会展馆(简称广交会展馆)举行。首届展会预计超过1000家企业,1500个品牌参展,展览面积预计达到60000平方米。

    2010年中国孕婴童市场规模已经突破1万亿元。随着人均可支配收入提高、二胎开放、新生代妈妈孕婴童商品消费意愿加强和母婴家庭人群的迅速扩张,中国孕婴童市场将持续增长。预计2020年孕婴童市场规模将突破3万亿,市场空间广阔

    为了紧跟市场发展趋势,把握国内消费机遇,引领行业共同前行,中国轻工商会、中贸展和潮域展览强强联合,共同举办广州童博会,致力于搭建一个全品类、专业、有效的交流及采购平台。广州童博会由“广州国际孕婴童用品展”、“广州国际玩具及幼教产品展”、“广州国际孕婴童食品展”、“广州国际孕婴童鞋服及配饰展”、“广州国际孕婴童工业展”“广州国际IP授权展”六大主题展组成,覆盖孕婴童上下游全产业链,为行业同仁提供华南孕婴童全品类一站式行业盛会。

    主办方将通过十六种渠道向几十万的国内外专业买家进行推广及邀约,全方位覆盖电商、零售渠道、大型卖场、百货及商业地产,海外孕婴童采购商等专业、优质的买家及孕婴童产业链从业者。展会期间,还将举办“华南孕婴童产业峰会”、“电商选品大会”、“品牌展商新品发布会”、“国际大牌专场招商会”、“VIP买家专场对接会”、“IP授权对接会”、“十大创新设计及流行爆款产品颁奖活动”、“品牌展商及VIP买家交流对接会”等一系列产业交流、供需对接、行业研讨、产品发布等专业配套活动,为国内外孕婴童从业者提供精准对接、商务往来、技术交流、资源整合、信息拓展的最佳平台。

    高起点、高规格、国际化。广州童博会将与您一起树立华南孕婴童展新标杆!

 



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The toy industry will grow 126% in 2019, with Guangdong and Zhejiang being the most playable

Time: 2020-07-24 12:23:47

Author: 潮域展览

Click: 207

China is the largest producer of toys in the world. Under the influence of Children's Day, the development of the domestic toy industry has attracted more attention and attention from enterprises. Dat

China is the largest producer of toys in the world. Under the influence of Children's Day, the development of the domestic toy industry has attracted more attention and attention from enterprises. Data from Qichacha shows that in 2019, the number of toy-related enterprises registered in China has witnessed an explosive growth, with a year-on-year increase of 126%. Meanwhile, the number of toy-related enterprises in Guangdong and Zhejiang has ranked first and second, becoming the two provinces with the most "playability".

企查查数据玩具产业2019年增长126%,广东浙江最“会玩”


Currently, there are 4.25 million toy-related enterprises in China, among which 3.39 million are still in existence. Since its development in the 1980s, the number of Toy enterprises in China has shown an explosive trend. In 2010, the number of enterprise registrations was 81,000, and in 2019, the number of enterprise registrations has reached 1.244 million, 15 times that of 10 years ago, with a year-on-year increase of 126% compared with 2018.

In recent years, major businesses have focused on the infant toy market. There are 193,000 infant toy-related enterprises in China. In sharp contrast, there are only 26,000 adult toy-related enterprises in the adult toy market, accounting for 0.77% of the total toy enterprises.


企查查数据玩具产业2019年增长126%,广东浙江最“会玩”


More than 70% of China's toy industry still relies on processing of supplied materials and incoming sample processing, and the ability of independent development and innovation is not strong, and few of them can be exported with their own brands. On the market, the toy enterprises with registered capital of less than 1 million account for 67%, while the enterprises with registered capital of more than 10 million account for only 4%. It still needs a certain process for the toy industry to develop from dependence to independence.

企查查数据玩具产业2019年增长126%,广东浙江最“会玩”



The development of modern toy industry has gone through four stages. After World War II, the appearance of plastic made plastic toys take the place of wooden toys. In the 1970s, the appearance of electric toys has become the development trend of toys. Now, several of the world's largest toy manufacturers have emerged from traditional products, switched to video games, and in order to seize the market, entered the research and development of smart toys. Although toys are getting smarter and smart toys account for 31% of the market, wooden toys and plastic toys still have a place in the market due to the age of users.

企查查数据玩具产业2019年增长126%,广东浙江最“会玩”

Toy industry is an industry with a high degree of openness in China. Geographically, Guangdong, Zhejiang, Henan, Shaanxi, Shandong and Jiangsu are provinces with a large number of toy-related enterprises, accounting for 55% of the total. These regions are also the most important toy production and export bases in China, accounting for 95% of the annual toy sales in China, among which Guangdong accounts for more than 50% of the annual toy sales in China. Its main production bases are in Shenzhen, Dongguan and Chenghai.

The epidemic has prompted many traditional enterprises to seek transformation, and some of them have turned to the production of "masks, protective suits, temperature detectors" and other businesses. For example, Banbao Educational Toys Co., Ltd. made full use of its technical advantages to launch the project of goggles. The production of plush toys yi Xin Leyuan animation temporary production, production of disposable civilian masks.

Some of them take the initiative to transform into domestic sales and online direct sales, and reach strategic cooperation with Jingxi, a social e-commerce platform under JINGdong. With the help of JINGdong's C2M capability, live streaming capability and traffic flow, they help enterprises to quickly establish new sales channels for export to domestic sales.


企查查数据玩具产业2019年增长126%,广东浙江最“会玩”

Almost all the opportunities in the world are forced out, the effect of the toy industry is obvious, and the arrival of 61 let the original gradually recovered toy industry to a higher level. Through multiple approaches such as production transformation, sales expansion, and e-commerce holding, the number of toy enterprises registered nationwide in April 2020 was 124,000, up by 19% compared with that in March. The spring of toy industry is coming.

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