Edition 01 — Hà Nội
Hà Nội
1819
2021
Sảnh / Hall
2 – 3 · VEC
Vietnam International Baby Toys & Products Expo
Vietnam's international stage for toys & baby products
IBTE 2026 gathers 500+ exhibitors and 40,000 trade visitors across two editions — Hà Nội and Hồ Chí Minh — connecting the region's fastest-growing toy & mother-baby market.
Edition 02 — Hồ Chí Minh
Hồ Chí Minh
1011
1213
Sảnh / Hall
A + B · SECC
Expo Documents
Floor plans, e-catalogue and the exhibitor manual — everything to prepare your participation.
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Free entry for trade buyers — distributors, retail chains, agents and e-commerce platforms.
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About the Expo
A bridge into a 100-million-person market
Vietnam has passed 100 million people — one of the youngest workforces in Asia, with consumption moving quickly toward the mid and premium segments. Open policies and an upgrading supply chain keep drawing global investors and brands.
Toys and mother-&baby products are among the clearest winners of this demographic dividend. IBTE is where the industry meets that demand — the key bridge for the trade to discover new products, read trends and expand its ecosystem.
100M+
people — and counting
A young population driving fresh, trend-led demand
Consumption upgrading toward mid & premium products
Open policies and an upgrading supply chain attract global investors
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Exhibition area
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Booths
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Exhibiting companies
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Trade visitors
Expo Zones
Five product universes under one roof
From trend-driven collectibles to everyday essentials — the full spectrum of the toy & baby category.
Trendy Toys
Đồ chơi xu hướng
The trend-driven playground of the show floor — what Vietnamese kids are asking for next.
Baby Products
Sản phẩm trẻ em
Care, feeding, apparel and everyday essentials for the earliest years.
IP Licensing
Đồ chơi bản quyền
Licensed characters and brand collaborations looking for regional partners.
Toys
Đồ chơi
Classic and educational play — the broad core of the exhibition.
Stationery
Văn phòng phẩm
School supplies and learning materials riding the education wave.
Why IBTE
One floor, two sides of the deal
Meet the buyers who shape Vietnam's shelves
Put your brand in front of the distribution, retail and platform players of the toy & mother-baby category.
- Distributors & agents
- Supermarkets
- Mother & baby retail chains
- Toy retail & stationery-education channels
- E-commerce platforms
Source new products before your competitors do
Walk the floor, meet the factories and brands, and read the next trend in person.
- 500+ exhibiting brands
- 1,000 booths across 20,000 m²
- Product launches & trend displays
- E-catalogue to plan your route
- Two editions — Hà Nội & Hồ Chí Minh
Partners
Backed by the industry
Organiser
Chaoyu Expo
Co-organiser
VINEXAD
UFI Member
Media Support
Mekong ASEAN
Marketimes
AseanTimes
Evento Vietnam
Global Premium Cover
Global Art Toys Cover
China Art Toys Cover
Toys & Games Cover
Cooperating Partners
YBA
VinaSME
VCCI
VACOD
HHDN-HCM
AVR
ATAA
CCOIC