Time flies, already more than half 2020, affected by the outbreak of economic development of all walks of life are not very good, happy, dairy products online consumption and growth continue to maintain steady growth, behind it is milk prices for the quality of subsoil and to product innovation research and development, is the consumer confidence in domestic dairy products is growing and support, the following only in ali channels, for example, presents the dairy sales growth trend.

01 Each category continues to grow, the average price of yogurt has declined

In the first half of the year, the sales volume of liquid milk industry was 6.819 billion yuan, with the same increase of 120.03%, among which the sales volume of white milk was 3.554 billion yuan, with the same increase of 81.54%. Yogurt sales reached 1.593 billion yuan, up 66.05%. Yogurt sales rose 66.05 percent to 1.593 billion yuan. Compared with the january-June period last year, the percentage of sales of white milk and yogurt fell, meaning other categories such as cryogenic milk increased.

In June, the sales volume of Liquid milk industry in Ali Channel was 1.801 billion yuan, with a corresponding increase of 130.83%. The sales volume was 32.023 million pieces, with a corresponding increase of 104.47%, and the average product price was 56.23 yuan, with a corresponding increase of 12.89%.

In terms of molecular category, white milk accounted for 52.17%, with a year-on-year decrease of 10.73 PCTS, while yogurt accounted for 22.02%, with a year-on-year decrease of 8.69 PCTS. In June, the sales volume of white milk was 939 million yuan, with a year-on-year increase of 91.46%, and the average price was 72.08 yuan, with an increase of 21.51%. Yogurt sales in June reached 396 million yuan, up 65.52 percent, with the average price at 52.28 yuan, down 4.27 percent year-on-year

Dairy products continued to grow for 6 months in the first half of 2020

02 milk enterprise online sales growth is obvious

In the first half of the year, the sales volume of Yili through Ali channel was 1.475 billion yuan, with a corresponding increase of 93.44%. In June, the sales volume was 420 million yuan, with a corresponding increase of 139.43%, and the sales volume was 6.3867 million pieces, with a corresponding increase of 105.77%, with an average price of 65.82 yuan, with a corresponding increase of 16.36%.

In the first half of the year, The sales volume of Mengniu through Ali channel was 1.090 billion yuan, with a corresponding increase of 60.82%. In June, the sales volume was 207 million yuan, with a year-on-year decrease of 5.40%. The sales volume was 3.8033 million pieces, with a year-on-year decrease of 6.02%, with an average price of 54.42 yuan, with a year-on-year increase of 0.65%.

In June, the sales volume of Guangming was 74,433,700 yuan, with an increase of 109.16% and sales volume of 1,143,900 pieces, with an increase of 89.66%, with an average price of 65.07 yuan, with an increase of 10.28%. Yili's online share in June was 23.35%, up 0.84 PCT year-on-year, while Mengniu's online share was 11.49%, down 16.55 PCTS year-on-year

Yili Amouxi and Yili Jindian Pure milk are the top yogurt and white milk respectively

In terms of yogurt, the sales volume of Yilian Muhi flavored sour milk reached 56,509,300 yuan, ranking the first place in yogurt category. The sales volume of normal temperature plain yogurt adopted by a cow reached 31,455,700 yuan, ranking the second place in yogurt list.

In terms of white milk, yili Jindan pure milk sales amount is 66,695,100 yuan, ranking the first place in white milk, while Yili sterile brick pure milk sales amount is 40,299,500 yuan, ranking the second place in white milk list.

04 milk powder industry year on year maintain high increase, leading position is stable

The sales volume of milk powder in the first half year was 6.352 billion yuan, with an average price of 296.7 yuan per piece. In June, the sales volume of Infant milk powder industry in Alibaba Channel reached 1.59 billion yuan, with a corresponding increase of 50.6%. The sales volume was 4.553 million pieces, up 31.7% year on year. The average price was 348.9 yuan/piece, with a corresponding increase of 14.5%.

In terms of brands, in June, Aptamae, Feihe and Frisujia ranked top 3 in terms of sales volume, accounting for 18%, 10% and 8% respectively.

From the point of view of major milk powder brands, the sales volume of Aptamil was 284 million yuan, with a 59.1% increase, and the average price was 378.25 yuan/piece, with a 25.9% increase. The sales volume of Aptamil was 751,700 pieces, up 26.4% year on year.

The sales volume of Feihe was 153 million yuan, with an increase of 119.9%, and the average price was 346.8 yuan/piece, 13.6% lower than that of the previous year. The sales volume was 442,000 pieces, with an increase of 154.6%.

The sales volume of Friso was 128 million yuan, with a 71.3% increase, and the average price was 443.4 yuan, with a 28.8% increase, and the sales volume was 289,000 pieces, with a 33.0% increase;

A2 sales volume was 106 million yuan, with an increase of 27.9%; average price was 484.7 yuan/piece, with an increase of 7.6%; sales volume was 220,000 pieces, with an increase of 18.8%;

Wyeth's sales volume was 84.421 million yuan, with a 15.1% increase. The average price was 399.2 yuan/piece, with a 29.5% increase. The sales volume was 212,000 pieces, with a year-on-year decrease of 11.2 percent.