IBTE Guangzhou

2026–2027 玩具文具及婴童用品系列展 · ibte.co.id · ibte.com.vn
全国服务热线 400 8738 998
IBTE 2026–2027 · 玩具文具及婴童用品系列展

把好产品,带到离它最近的买家面前

十年深耕,链通东盟。IBTE 系列展覆盖越南胡志明、河内与印尼雅加达三大商贸枢纽,是东南亚规模最大、最专业的玩具及婴童用品 B2B 展会系列。

下一站 · 胡志明 2026.12.10-13
五大品类 IBTE 吉祥物
0场
已办专业贸易盛会
0年
深耕东盟市场
0+
高质量全球买家
0大
品类一站式采购
Three Cities · Three Shows

三城三展 · 全球布局,多点联动

连接新兴市场,开启全球无限商机 — 一张展位,通吃北盟、印尼与辐射市场
越南 · 胡志明 胡志明市天际线
06届

胡志明国际玩具及婴童用品展HO CHI MINH CITY · SECC

2026YEAR
12.10THU
–
12.13SUN

场馆 · 西贡会展中心 SECC A/B 馆
距市中心15分钟 · 越南南方最大会展中心之一

20,000㎡展览面积
1,000+展位数量
40,000+全球采购商
越南规模最大 B2B 行业展 北东盟采购核心
印度尼西亚 · 雅加达 UFI ✔ 雅加达天际线
10届

印尼国际玩具潮玩文具及婴童用品展JAKARTA · JIEXPO

2027YEAR
08.18WED
–
08.21SAT

场馆 · 雅加达国际会展中心 JIEXPO B/C 馆
展馆占地44公顷 · 印尼最大工业会展场地之一

20,000㎡展览面积
1,000+展位数量
40,000+全球采购商
UFI 国际认证展会 2016年首展发源地
越南 · 河内 河内 VEC 展馆
07届

越南国际玩具潮玩文具及婴童用品展HANOI · VEC

2027YEAR
11.17WED
–
11.20SAT

场馆 · 越南展览中心 VEC 1/2/3 馆
世界最大圆形展馆 · 距内排机场仅15分钟

25,000㎡展览面积
1,250+展位数量
60,000+全球采购商
与 IEAE · IGHE 三展齐发 覆盖逾2.2亿人口市场
About IBTE

十年,只做一件事

A Decade, One Mission

自 2016 年于印尼雅加达启动,IBTE 已在东南亚连续举办 14 场专业贸易盛会。十年间,我们只专注一件事:把潮玩、玩具、婴童用品、文具与 IP 授权的好产品,带到最需要它的东盟买家面前。

如今,IBTE 已是举办地所在国及东盟地区规模最大、最专业的玩具及婴童用品 B2B 展会,累计沉淀超 29 万高质量全球买家资源,并获得 ATAA 亚洲玩具婴童协会联盟及多国政府机构、行业商协会的联合支持。

2019UFI 国际认证 2024优秀出展项目 GD“粤贸全球”推荐展会 CN多省市重点推荐境外展会
IBTE 开幕式
2.9 亿

印尼人口红利

全球第四大人口国,约 6,600 万 14 岁以下儿童,每年新增 400–500 万新生婴儿。

1.02 亿

越南人口红利

14 岁以下儿童青少年约 2,300 万,35 岁以下年轻群体占比超 56%。

$2,961 亿

中越贸易额(2025)

同比增长 13.7%,中国连续二十多年稳居越南第一大贸易伙伴。

$1,675 亿

中印尼贸易额(2025)

同比增长 13.4%,超 90% 货物贸易享受零关税,中国连续 13 年第一大伙伴。

Six Core Advantages

六大办展优势

权威行业联盟与两国政府机构背书,是六大优势背后最硬的底气
01

细分专业领域的深度聚焦

深度聚焦玩具、潮玩、婴童用品、IP 授权及文具细分领域,是举办地所在国及东盟地区规模最大、最专业的玩具婴童 B2B 展会。

02

权威机构与行业协会支持

获印尼、越南两国政府权威机构及多国行业商协会联合支持,依托 ATAA 亚洲玩具婴童协会联盟资源,显著提升专业性与影响力。

03

硬核办展单位,高效专业

广东省最大外展机构、东南亚最大玩具婴童展主办方、UFI 成员潮域展览,携手潮域文化及举办国权威机构联合主办。

04

精准对接市场需求的规划

紧贴越南与印尼各自市场特性、消费需求及潜力趋势设置五大展区,提供高效专业的一站式采购与商贸对接平台。

05

高质量采购商资源整合

深度整合当地行业协会、专业市场、行业媒体及平台渠道资源,精准汇聚品牌代理商、批发商及电商大卖等高质量买家。

06

高效高质的商贸配对

专设 VIP 买家与参展商 B2B 商贸配对环节,按买家选品偏好定制采购参观路线,助力商贸合作高效达成。

Five Categories · One Platform

五大品类 · 一个平台

IBTE 用一个平台,把东盟采购商真正需要的全品类聚到同一屋檐下
潮玩现场

一站式采购与商贸对接平台

展区紧贴越南与印尼两国市场特性、消费需求及潜力趋势设置,为参展商与买家提供高效专业的对接体验。

玩具展区
#01

玩具展区

Toy Pavilion

电动/木制/塑料玩具、益智组装、遥控玩具、童车童床、桌面游戏、儿童运动器材等。

潮玩展区
#02

潮玩展区

Trendy Toys Pavilion

盲盒、毛绒玩具、机甲、积木、手办、桌游、集换卡牌、BJD 娃娃、动漫周边等。

文具展区
#03

文具展区

Stationery Pavilion

儿童/学生文具、书包笔袋、IP 授权文具、纸制品印刷品、美术画材及手工 DIY 等。

IP授权展区
#04

IP 授权展区

IP Licensing Pavilion

卡通动漫、文博艺术、影视综艺、电子游戏、体育赛事、潮流时尚等全品类 IP 授权。

婴童用品展区
#05

婴童用品展区

Baby Products Pavilion

婴儿手推车、安全座椅、奶瓶奶嘴、育婴电器、儿童护理、童鞋童服、儿童家具等。

Show Review

往届盛况 · 数据说话

现场气氛热烈,人流如织,商贸对接高效进行

2025 · 胡志明展

IBTE VIETNAM
35,269专业观众
80,000+新品爆品
25国家与地区观众
展商找到满意供应商98.5%
精准商贸对接场次865+

2026 · 雅加达展

IBTE JAKARTA
29,198专业观众
100,000+新品爆品
30国家与地区观众
展商找到满意供应商95.3%
精准商贸对接场次400+

2026 · 河内展

IBTE HANOI
51,001专业观众
80,000+新品爆品
10国家与地区观众
展商找到满意供应商94.8%
精准商贸对接场次563+
0+

累计沉淀高质量全球买家资源,广泛覆盖各级分销渠道与终端市场。

MykingdomAEONMINISOLotte MartMoss RetailToys KingdomNational Book StoreMustafa CenterBimba AIUEOWincommerceAeon MallSaiGon BrickM&G LifeTime Zone
Who You Walk With

与谁同行

合作协会(部分)

* 以下为部分支持与合作单位,排名不分先后

ATAA 亚洲玩具婴童协会联盟 印尼玩具协会 AMI 印尼婴童产业协会 P4B 印尼玩具制造及贸易商协会 APMI 马来西亚玩具婴童协会 PPPBM 泰国玩具协会 越南消费品发展协会 越南零售商协会 越南工商联合会 越南电子商务协会 越南中小企业协会 香港玩具品牌协会 韩国玩具工业协同组合 土耳其玩具协会 印度玩具协会 马来西亚批发商总会 印尼授权行业协会
21 Ways · 4 Matrix

让买家,在开展之前就看见你

整合线上线下资源、全方位多渠道的展会推广与买家邀约,精准触达目标采购商与专业观众
01

线下广告矩阵

Offline Advertising
  • 公交车广告 — 黄金线路覆盖全城
  • 户外大屏 — 核心地段高净值人群
  • 街道广告 — 展馆与专业市场沿线
02

数字营销矩阵

Digital Marketing
  • ADX 网络广告 · Google 搜索推广
  • Facebook · TikTok · Instagram · ZALO
  • EDM 群发 · WhatsApp 私域渗透 · 短信
03

地推邀约矩阵

On-site Outreach
  • 批发市场地推 · 门店合作派票
  • 1v1 VIP 买家登门邀约
  • 电话外呼 · 同类展会现场推广
04

媒体公关矩阵

Media PR & Broadcasting
  • 电视台报道 · 电台通勤时段播报
  • 新闻通稿 · 主办方与展商专访
  • 本土头部 KOL 种草 · 商协会组织采购团
21 项

系统化展会推广方式归纳为四大矩阵,覆盖从认知到到场的完整链路 — 每一届展会,都是一次城市级的市场动员。

Booth Pricing

展位报价

统一价 · 含基础设施交付 · 越南 / 印尼标准略有差异
标准展位

9㎡ 标准展位

3m × 3m · 三面围板
¥39,800 / 统一价
  • 地毯 · 楣板 · 层板 · 日光灯/射灯
  • 咨询台 · 桌椅 · 插座 · 垃圾桶
  • 越南/印尼当地标准交付
开放角费另计:双开口 ¥3,980/个、三开口 ¥7,960/个、四开口 ¥11,940/个
标准展位

18㎡ 标准展位

3m × 6m · 双倍配置
¥79,600 / 统一价
  • 双倍灯具 · 层板与桌椅配置
  • 河内展含泛光灯 · 胡志明展含射灯
  • 越南/印尼当地标准交付
开放角费另计:双开口 ¥3,980/个、三开口 ¥7,960/个、四开口 ¥11,940/个
光地展位

光地(18㎡ 起)

不含任何设施 · 由展商自行搭建
¥3,980 /㎡ · 统一价
  • 自由设计 · 品牌形象最大化
  • 特装搭建需提前报批
  • 更多优惠请咨询客户主任
* 以上价格为画册刊例,最终以组委会确认为准

联展优惠

Joint Show Discount · 预订越多,优惠越高

10%OFF
预订 两场 IBTE 系列展会,可享受 10% 多场次优惠
15%OFF
预订 三场 IBTE 系列展会,可享受 15% 多场次优惠
20%OFF
预订 四场及以上 IBTE 系列展会,可享受 20% 多场次优惠
Voices

展会好不好,听他们说

来自印尼、越南三城展会的展商与买家真实反馈
作为从 IBTE 第一届展会至今从未缺席的老朋友,我们现场成功对接到 Toys Kingdom、Time Zone 等印尼本地大型企业买家,收获颇丰。下一届 IBTE,我们现场再见!
汕头市泰兴源贸易有限公司 展商遥控玩具、塑胶玩具 · 雅加达展
作为 IBTE 的三届老展商,我们认为它是东南亚极具专业性的 B2B 展会。开展前两天我们接待上百位专业买家,多家客户意向强烈,计划小批量试单,后续有望返单。
贝发集团股份有限公司 展商文具、笔、本子 · 越南展
本届胡志明展买家对接成果喜人:仅 1 天就接洽 30 余家本地买家,超 20 家合作意向强烈。玩具及潮流消费品市场正迎来黄金发展阶段,我们已蓄势以待!
杭州引爆时空文化有限公司 展商潮玩盲盒 · 胡志明展
2026 IBTE 雅加达展上有许多在菲律宾市场潜力巨大的有趣产品。展会期间我已经与大约六家供应商进行了合作对接,这是发掘新产品和未来合作供应商的好机会。
National Book Store(菲律宾) 买家Adrian Atenor · CEO / Director
本届展会汇聚了全球优质供应商,尤其在潮玩与 IP 衍生品领域表现突出——原创设计毛绒、收藏级卡牌及机甲模型等热门品类,为我们的本地化选品提供了极具价值的平台。
MINISO VN 买家Võ Thịnh · 采购部经理
我们看到了众多国际展商带来的高品质、富有创意的产品,精准契合当前越南市场需求。我们已锁定多款意向产品,IBTE 越南展已成为东南亚玩具行业不可错过的采购平台。
My Kingdom 买家Thanh Vân · 商务总监 · 越南展

把好产品,带到东盟买家面前

2026–2027 三城档期正在预订中,早订早得黄金展位。展位咨询与观众登记,一个电话搞定。

全国服务热线400 8738 998
参展咨询020-3832 9613
立即预订展位
IBTE 官方微信公众号二维码官方微信公众号
扫码报名参展二维码扫码报名参展
IBTE 官方视频号二维码官方视频号

The toy category soared 434.7%, and the single volume recovered nearly 80%! Has the market really come back?

Time: 2020-07-24 12:24:58

Author: 潮域展览

Click:

France gradually lifted the embargo on May 11, Australia gradually relaxed its social isolation policy on May 8, And Serbia lifted its state of emergency on May 6... Information about the release of o

"Sellers say overall orders have been picking up, with us stations recovering by 80 per cent."

France gradually lifted the embargo on May 11, Australia gradually relaxed its social isolation policy on May 8, And Serbia lifted its state of emergency on May 6... Information about the release of overseas closures and the resumption of work and production may indicate that a wave of new consumer demand is about to be released. Many cross-border sellers are aware of this, and the cross-border e-commerce market has shown signs of recovery.

From a sharp decline to the overall recovery recommended appropriate stocking

An Amazon seller told Hugo that while there were no breakouts in May, overall orders have been picking up, with the U.S. site recovering 80% of orders. "It depends on who has the most stock," he suggests, and this is the time to properly stock up through FBA and overseas warehouses. As things stand, if orders continue to pick up, he will consider restarting the recruitment drive.

According to one Wish seller, the total number of orders recently doubled. In early April, rising logistics forced a surge in prices and a sharp drop in orders. Since mid-to-late April, orders have picked up." A few years ago, there were more than six or seven hundred orders a day. Now the number of orders is not stable. "

As for stocking up, he said he would not stock up too much, just like usual. Although some countries have released the lockdown, which will release a wave of consumer demand, logistics has not yet returned to normal, and it will take some time for overseas consumers' purchasing power to recover. Therefore, there is no need to rush to prepare goods, but sellers must keep an eye on the recovery of overseas markets.

The toy category surged 434.7 percent as cargo volumes gradually recovered

In the face of the growing outbreak overseas, Brazilian customs offices have been operating from home from March 23 to April 22, bringing many customs affairs to a standstill. Sheng Qijun, sales director at Shanghai Yichuan Supply Chain Management Co LTD, told Hugo that "since February, Brazilian ports have been severely affected, with Rio Grande dropping by 50 percent, followed by Santos (28 percent) and Tubaran (23 percent). Since March, freight volumes have recovered, but they are still lower than before; After April, such as April 23, some customs officers return to their posts, customs clearance is carried out normally. Production has gradually returned to normal, shipments have also increased year-on-year, and the number of sellers in stock has increased considerably."

Hugo learned that due to the impact of the epidemic, offline shops and public places in Brazil have been closed, and the vast majority of people have switched from offline transactions to online consumption. As a result, online orders in Brazil were up 30-40 per cent in March and April compared with the same period last year. But the surging sales of products are mainly epidemic prevention products, household goods, indoor sports, food and so on.

According to the "product e-commerce during the covid-19 pandemic" study, after analyzing 25 million orders from more than 4,000 online stores since March 1, April 25, 2020, the study only considers online sales of physical products,

Excluding services such as travel and tourism or mobile applications, the results show:

Toys and games grew by 434.70%, supermarkets (270.16%), sporting goods (211.95%), home appliances (96.66%) and cosmetics (88.02%).

"If there had been no outbreak, the sales volume in Brazil would definitely have gone up at this stage. Whether it was pre-stocking or late shipment, the shipment volume would have doubled or so. But because the outbreak, in March of this year compared to a year ago, in addition to epidemic prevention etc. Just need to products, cross-border electric business platform orders declined by more than 50%, as the overall volume decline, our business in the Brazilian market has also been affected, but April, orders, has been restored to about 80% last year, in May, believe that things will get better." "Sheng Qijun said.

Overseas epidemic situation still severe recovery time may be prolonged

As for the signs of market recovery, some sellers hold different views, believing that the recovery time may be prolonged. Their biggest concern is the logistics problem. "If logistics prices can't go down, how can they recover? I can't go back to last year." In addition, it will take some time for the epidemic and the resumption of work abroad. "Only when there is income from the resumption of work, will there be more consumption. It is ok to resume work when the epidemic is under control, but now the outbreak abroad is not under control and may even rebound."

According to Hugo, new cases in The United States are still at a high level. By May 08, a total of 1292144 cases of pneumonia had been diagnosed by novel Coronavirus, 216,856 cases had been cured and 76,908 cases had died. Affected by the epidemic, there are still many uncertainties in the US market, and logistics channels are not smooth.

Amazon recently announced that the U.S. Postal Service has suspended international mail service to some destinations due to widespread shipping cancellations and restrictions. Another revelation said, the United States a well-known logistics operators basically do not receive goods, in a state of paralysis.

More than two-thirds of people in New York, New Jersey and Connecticut, the hardest-hit states, believe local governments should make epidemic prevention a priority, according to a survey released by the US media. Of those, 71 percent said government officials should focus on implementing "home orders" to combat the epidemic. Only about 26 percent said the state should shift its focus to getting back to work.

As a result, it is not as easy to get America back to work and production, and it may take longer for the real market to recover. For sellers, the market recovery is a positive sign, but how to make adequate preparations in the recovery period is the next issue that every seller must think about.


The International Baby Products and Toys Expo (Guangzhou)  | Copyright © 20038985 all Rights Reserved

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