HOME

ABOUT IBTE

IBTE Vietnam

IBTE 2026–2027 · Series of International Baby Products, Stationery & Toys Expo

Bring quality products closer to the buyers who need them most.

A Decade of Dedication, Connecting ASEAN. IBTE spans Ho Chi Minh City, Jakarta and Hanoi — the largest and most professional B2B expo series for toys, baby products and stationery in Southeast Asia.

Exhibit Now View Show Dates

Next Stop · Ho Chi Minh City2026.12.10-13

Professional Trade Events

0Years

Deep-Rooted in ASEAN

High-Quality Global Buyers

Global Footprint, Multi-location Synergy

Three Cities, Three Shows

Tap into emerging markets and unlock unlimited global business opportunities across Vietnam and Indonesia.

6th Edition

Ho Chi Minh City

12.10–13

2026 · DecemberSaigon Exhibition & Convention Center (SECC), Halls A/B

The 6th Ho Chi Minh International Baby Products & Toys Expo & Vietnam Stationery Expo — Vietnam's largest and most professional B2B trade fair for baby products, stationery & toys.

20,000㎡Exhibition Area

1,000+Booths

40,000+Global Buyers

10th · UFI Approved

Jakarta

08.18–21

2027 · AugustJakarta International Expo (JIEXPO), Halls B/C

The 10th Indonesia International Baby Products, Stationery & Toys Expo — the largest and most influential industry event in Southeast Asia for toys, trendy toys, stationery and baby products.

20,000㎡Exhibition Area

1,000+Booths

40,000+Global Buyers

7th Edition

Hanoi

11.17–20

2027 · NovemberVietnam Exhibition Center (VEC), Halls 1/2/3

The 7th Vietnam International Baby Products, Stationery & Toys Expo — Vietnam's largest, most comprehensive and most influential industry event, co-located with IAE & IGHE.

25,000㎡Exhibition Area

1,250+Booths

60,000+Global Buyers

About IBTE

A Decade, One Mission

Since launching in Jakarta, Indonesia in 2016, IBTE has held 14 professional trade events across Southeast Asia. We have focused on one thing: bringing quality designer toys, baby products, stationery and IP-licensed products to the ASEAN buyers who need them most.

Today, IBTE is the largest and most professional toys and baby products B2B show in its host countries and across ASEAN, with a database of over 290,000 high-quality global buyers, strongly backed by the Asia Toy & Baby Products Association Alliance and governments and industry associations across multiple countries.

???? IBTE INDONESIA 2019 | UFI APPROVED EVENT

2016Founded in Jakarta

3Cities — Jakarta · Ho Chi Minh City · Hanoi

5Major Exhibition Zones

21Systematic Marketing Channels

Six Core Show Advantages

Deep Focus on Specialist Segments

The largest and most professional toys & baby products B2B show in its host countries and across ASEAN, attracting international buyers and professional visitors from the region and beyond.

Backed by Authoritative Bodies & Associations

Jointly supported by government bodies, national chambers and industry associations of both host countries, plus UFI and ATIA global resources.

A Strong, Professional Organizer

Organized by Chaoyu Expo — the largest overseas exhibition organizer under Zhenwei Exhibition Group — together with Chaoyu Culture and authoritative institutions in the host countries.

Market-Driven Show Planning

Dedicated zones for toys, trendy toys, stationery, IP licensing and baby products — an efficient one-stop sourcing and business-matching platform.

High-Quality Buyer Resources

Buyers gathered via industry associations, specialist markets, trade media and platform channels: distributors, brand agents, wholesalers and VIP professional buyers.

Efficient B2B Matchmaking

Dedicated high-quality exhibitor–buyer matchmaking sessions with customized visitor routes and sourcing plans, facilitating business cooperation for both sides.

Exhibition Scope

Five Categories, One Platform

IBTE is a one-stop platform featuring all categories demanded by ASEAN buyers.

01 · TOY PAVILION

Toys

Electric toys, wooden toys, plastic toys, educational & intellectual toys, assembly toys, RC toys, video game consoles, multimedia games, board games, children's play equipment, soft play, tricycles & bicycles, teaching supplies, decorations, etc.

02 · TRENDY TOYS PAVILION

Trendy Toys

Blind boxes, plush toys, mecha, building blocks, figures, board games, trading card games, BJD dolls, gashapon capsules, independently designed toys, art collectibles, etc.

03 · STATIONERY PAVILION

Stationery

Children's & student stationery, school supplies, art supplies, back-to-school season stationery, IP-themed stationery, office stationery, toy & stationery sets, paper products & printing, DIY crafts, etc.

04 · IP LICENSING PAVILION

IP Licensing

Cartoon & anime, cultural & museum art, film, TV & variety shows, video games, online literature, sports events, trendy fashion, character images, book publishing, corporate brand & university IP — full-category IP licensing.

05 · BABY PRODUCTS PAVILION

Baby Products

Baby strollers, carriers, walkers & high chairs, infant safety products, baby appliances, bottles, pacifiers & feeding products, cribs, wipes, children's furniture & home textiles, baby food, footwear & apparel, accessories, etc.

One platform, every category
ASEAN buyers demand.

Show Reviews

Fresh from the Show Floor

The show floor buzzed with energy, packed with visitors and productive business matching in full swing.

IBTE Vietnam · HCMC 2025

2025 Vietnam Review

35,269Professional Visitors

25↑Countries & Regions

Found Satisfactory Suppliers98.5%

Exhibitor Satisfaction95%

Exhibitors Report Fruitful Results83.6%

Targeted On-Site Matchmaking >865

IBTE Indonesia · Jakarta 2026

2026 Jakarta Review

29,198Professional Visitors

30↑Countries & Regions

Found Satisfactory Suppliers95.3%

Exhibitor Satisfaction95%

Exhibitors Report Fruitful Results85%

Targeted On-Site Matchmaking >400

IBTE Vietnam · Hanoi 2026

2026 Hanoi Review

51,001Professional Visitors

10↑Countries & Regions

Found Satisfactory Suppliers94.8%

Exhibitor Satisfaction94.5%

Exhibitors Report Fruitful Results83.5%

Targeted On-Site Matchmaking >563

Partnership

Who You Walk With

Accumulated high-quality global buyer resources, endorsed by authoritative industry alliances and government agencies.

290,000+

High-Quality Global Buyer Resources

Partner Brands & Exhibitors

BLOKEESDisneyKAYOU JASONTOYCITYLetsvan TNTSPACEKATETUTOP TOY MINISOBEIFA GROUPMANYU WalmartTargetAEON Moss RetailT'MarkNational Book Store My KingdomSpectra Baby

Partner Associations & Institutions

Asia Toy & Baby Products Association Alliance (ATAA) Taiwan Toy Association Hong Kong Toy Brand Association Korea Toy Industry Cooperative Association Indonesia Toy Association (AMI) Vietnam Baby Industry Association Thai Toy Association Malaysia Toy & Baby Industry Association Hanoi Toy Association Vietnam Chamber of Commerce and Industry (VCCI) Vietnam Association of Consumer Goods Development (VACOD) Vietnam Modern Retailers Association Vietnam Association of SMEs (VINASME) Vietnam E-commerce Association (VECOM) Hanoi SME Association (HINSMEA) Malaysian Wholesalers & Distributors Association Indonesian Licensing Association Ministry of Trade, Indonesia Ministry of Industry of Indonesia Embassy of China in Indonesia

Exhibit & Partnership

Booth Pricing

Flat-rate turnkey booths or flexible raw space — with official multi-show discounts across the IBTE series.

9㎡ Standard Booth (3×3m)

$5,500

flat rate · per booth

Carpet, fascia panel, 6m shelving
Lighting: 3 fluorescent lamps (HCMC: 2 + 1 spotlight)
Info counter ×1, table ×1, chair ×3
Power socket ×1, waste bin ×1

Reserve 9㎡

18㎡ Standard Booth (3×6m)

$11,000

flat rate · per booth

Carpet, fascia panel, 12m shelving
Lighting: 6 fluorescent lamps (HCMC: 2 + 1 spotlight)
Info counter ×2, table ×2, chair ×6
Power socket ×2, waste bin ×2

Reserve 18㎡

Raw Space (from 18㎡)

$550/㎡

minimum 18㎡ · built by exhibitor

Raw space, no facilities included
Custom stand design & build by exhibitor
Ideal for island booths & brand pavilions
Two or more openings: +5% opening fee

Enquire Raw Space

Joint Show Discount

More offers available — contact your dedicated account executive.

10% offBook any two IBTE-series shows in one calendar year

15% offBook any three IBTE-series shows in one calendar year

20% offBook four or more IBTE-series shows in one calendar year

✦ CMO Sponsorship Package — 20+ advertising resources from $680: homepage banner slots, promotional video production, show catalogue ads, visitor badges & tote bags, TV & radio coverage, KOL collaboration, giant inflatable mascots and more. Contact your dedicated account executive for details.

Show Testimonials

Don't take our word for it.
Hear from exhibitors and buyers.

Shantou Tai Xing Yuan Trading Co., Ltd

Roxanne · International Sales

IBTE JAKARTA

"We owe much of our growth to this platform. Through IBTE we secured orders from Toy Kingdom and met major global buyers. Chaoyu Expo allows us to refine our strategy and deepen our presence in Southeast Asia — see you at the next IBTE!"

TOP TOY (Guangzhou) Trading Development

Brand Team

IBTE HANOI

"IBTE is the key bridge to capture this fast-growing market. Visitor quality and efficient buyer matching boosted our overseas brand presence — from Ho Chi Minh City to Hanoi, we saw Vietnamese customers embracing designer toys."

BEIFA GROUP Co., Ltd

Overseas B2B Stationery

IBTE HANOI

"Over the first two days we welcomed 100+ professional buyers — Vietnamese wholesalers, retailers and SEA channel partners. Many placed trial orders. Both professional and efficient. We will book a bigger booth next time."

National Book Store (Philippines)

Retail Merchandise

IBTE JAKARTA

"IBTE Jakarta 2026 features many interesting products with great potential for the Philippine market — a valuable platform to discover new products and establish partnerships with global manufacturers."

Moss Retail

CEO

IBTE HANOI

"IBTE has always been an effective platform for finding quality suppliers in toys, souvenirs and educational goods. This year alone gathered suppliers from China, Japan and Korea — we look forward to upcoming IBTE shows."

MINISO VN

Purchasing Manager

IBTE HCMC

"Quality suppliers worldwide, standing out in design toys and IP derivative merchandise. A highly valuable platform for exchange and cooperation as we advance our localized sourcing strategy."

Ready to meet your next buyer in Southeast Asia?

Talk to the IBTE team about booth reservation, the CMO sponsorship package, or visitor pre-registration.

Hotline400 8738 998

Visitor & Exhibitor Inquiries020-3832 9613

Exhibit Now

Pre-registration

Vietnam Websiteibte.com.vn

Indonesia Websiteibte.co.id

12 3 >|go toPage

Cancel

Cancel

Add WeChat friend to learn more about the product

Use Enterprise WeChat
"Scan" to join the group chat

Copy success!

Add WeChat friend to learn more about the product

I see.

Three Cities, Three Shows

Ho Chi Minh City

Jakarta

Hanoi

A Decade, One Mission

Deep Focus on Specialist Segments

Backed by Authoritative Bodies & Associations

A Strong, Professional Organizer

Market-Driven Show Planning

High-Quality Buyer Resources

Efficient B2B Matchmaking

Five Categories, One Platform

Toys

Trendy Toys

Stationery

IP Licensing

Baby Products

Fresh from the Show Floor

2025 Vietnam Review

2026 Jakarta Review

2026 Hanoi Review

Who You Walk With

Get buyers to see you before the show opens

Matrix 1 · Offline Advertising

Matrix 2 · Digital Marketing

Matrix 3 · On-site Outreach & Invitation

Matrix 4 · Media PR & Broadcasting

Booth Pricing

9㎡ Standard Booth (3×3m)

18㎡ Standard Booth (3×6m)

Raw Space (from 18㎡)

Don't take our word for it.Hear from exhibitors and buyers.

Ready to meet your next buyer in Southeast Asia?

Don't take our word for it.
Hear from exhibitors and buyers.